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Turn Big Ideas Into Big Wins

I help businesses, marketing teams, and operations teams turn vision-into-action with detailed, results-driven plans that deliver better results and make your teams more efficient.

 Here's Exactly How I Help

Launch Plan

Ryan Farrell, Owner
// Poppin Consulting

 Hi, I'm Ryan! 

Your Strategy Partner For Big Ideas

Every visionary has the potential to change the game; my role is to help make it happen.

I work closely with businesses, marketing leaders, and operations teams to overcome strategic roadblocks with customized, step-by-step plans designed for measurable results.

Over the past decade, I’ve spent thousands of hours working with the top minds in marketing, sales, and operations. 

Through this journey, I’ve developed a unique skill set across nearly every area of marketing, implementation, and operational efficiency.

I thrive on solving tough challenges—and now, I’m here to help your business unlock its full potential.

List of Achievements (if you're curious)

  • Successfully launched multiple seven-figure product campaigns that deliver lasting impact.
  • Designed Promotional campaigns for WSJ and Amazon best-selling books
  • Helped thousands of small business owners build effective sales funnels and lead generation campaigns
  • Grew a marketing agency from the ground up to nearly $10M in revenue
  • Directed the marketing for brands that made the Inc. 5000 list for three consecutive years
  • Built a SaaS company that sold for $10M in less than three years
  • Created appointment funnels that generated 800+ booked sales appointments per month from cold traffic
  • Developed cold traffic funnels that resulted in millions in revenue—all profitable

I've decided to take these skills and create solutions for other entrepreneurs to use to solve issues that seem to always be there.

To break through roadblocks that are holding businesses back and identify opportunities for significant growth.

The Core Problem I Solve

Most visionary leaders excel at seeing the big picture.

You’re great at coming up with bold ideas and forward-thinking concepts. But execution—the nuts and bolts that bring ideas to life—requires focus and finesse.

Big dreams need precise follow-through, yet many entrepreneurs or department leaders prefer to leave the fine points to their team as they focus on the next concept. Their next big idea.

But remember, success lies in the details. Without the right execution your big idea will never be realized. Here's the thing though...

But that vision gets lost in the execution phase

Not everyone on your team is built to go beyond given instructions. They might not naturally dive into the small, critical steps needed to turn a great vision into something that achieves consistent, outsized, results. 

Maybe you have one team member that does, you'd know who it is if you did, but you probably don't have enough of them.

Teams, even your A-Players, need guidance to think about the details that turn a good idea into something extraordinary. 

So, what's the fix?

That's where I come in

I bridge the gap between vision and execution, so you don't have to. 

I create step-by-step hyper-detailed marketing, project, and operational plans that provide the structure your team needs to bring your ideas to life. 

These aren’t just strategies or high level plans—they’re detailed roadmaps, tailored to your team’s strengths and tools, so every email, automation, message, integration, action-step, design, etc. is clearly mapped out. 

We're talking about thousands of details that are all important but can only get done if your team knows about them.

Ok, so what does this mean for you exactly?

Get more juice out of every squeeze

When every step is mapped out, you and your team will be empowered to act with clarity and purpose as you'll know exactly what to do at every step. 

Leading to exponential improvement in both efficiency and output, allowing your team to get more done, without needing so much of your attention. 

You've probably heard the phrase, "death by a thousand papercuts", this is the inverse of that. Hundreds or thousands of small steps that lead to huge wins. 

Meaning more leads, more sales, happier customers/clients, and a more polished brand.

Areas of Expertise

 I Help With 

Growth-Driven Marketing & Sales Projects

Projects that focus on lead generation, brand visibility, and customer engagement to fuel business growth:

  • Organic Social Media Strategies: Build and optimize content plans that drive engagement and grow your audience.
  • Paid Social Media Strategies: Develop and execute high-performing ad campaigns across platforms like Facebook, Instagram, and LinkedIn.
  • Funnel Concepts and Creation: Design lead generation funnels tailored to each stage of your customer journey.
  • 7-Figure Launch Planning: Create and execute detailed launch strategies for high-revenue product rollouts.
  • Marketing Automation & Integrations: Implement systems that automate repetitive tasks, improving efficiency and freeing up your team.
  • Content Marketing Strategy: Craft long-term content plans to boost visibility and keep your audience engaged.
  • Search Engine Optimization (SEO) Strategy: Optimize your website and content to rank higher on search engines and attract more traffic.
  • Email Marketing Campaigns: Develop email sequences that nurture leads and drive conversions.
  • Influencer Marketing Strategy: Identify key influencers in your niche and manage partnerships that expand your brand’s reach.
  • Affiliate Marketing Program Setup: Build affiliate programs that generate passive revenue through strategic partnerships.
  • Webinar Marketing: Design and promote webinars that engage your audience and generate qualified leads.
  • Lead Generation Strategies: Create systems to consistently capture, nurture, and convert leads.
  • Referral Marketing Programs: Set up referral systems that incentivize current customers to bring in new ones.
  • Video Marketing Strategy: Develop video content that increases engagement and drives sales.
  • Brand Positioning & Messaging: Refine your messaging to better align with your target audience and stand out in the market.
  • Rebranding and Brand Strategy: Refresh your brand to better reflect your business goals and resonate with your audience.

 I Help With 

Operational Efficiency & Scaling

Streamline your internal processes and right tools and systems in place to support sustainable growth.

  • Operational Efficiency Audits: Conduct a deep dive into your marketing operations and suggest optimizations for better output and collaboration.

  • Project Management System Setup: Implement tools like Asana, Trello, or Monday.com to improve workflow and project tracking.

  • Team Marketing Playbooks: Create step-by-step marketing guides for your team to follow, ensuring consistency and efficiency.

  • Content Calendar Creation: Develop and manage a content calendar to ensure regular, relevant content is produced and published.

  • Marketing Team Coaching: Train your marketing team to execute better campaigns, work more efficiently, and achieve growth goals.

  • Internal Process Optimization: Streamline your internal marketing processes to reduce inefficiencies and improve results.

  • CRM Strategy – Set up or optimize a CRM to manage relationships and improve communication with leads and customers.

  • Standard Operating Procedures (SOPs) – Establish SOPs that make daily operations consistent and scalable.

  • Multi-channel Campaign Plan – Develop a coordinated strategy to keep your brand’s messaging consistent across platforms.

  • Customer Experience (CX) Improvement – Map out enhancements to the customer journey, creating a seamless, positive experience.

  • KPI Tracking and Reporting – Set up a simple system to track key metrics and keep everyone aligned on goals.

Services

Strategic Audits

Identify Growth Opportunities and Optimize Efficiency:

With Strategic Audits, I dig deep into your current campaigns, initiatives, and processes to uncover opportunities for improvement.

By identifying gaps, bottlenecks, and underperforming areas, I create clear actionable roadmaps to help you increase effectiveness, streamline workflows, and achieve sustainable growth.

Hyper-Detailed Project Plans

Step-by-Step Blueprints for High-Impact Initiatives

For mission-critical projects or specific challenges, I provide Hyper-Detailed Project Plans that act as a playbook for success.

This isn’t just consulting—it’s a custom, end-to-end roadmap designed to leverage your team’s strengths and existing assets. I break down each step, so your team has the clarity and direction they need to deliver impressive results.

Every Project Starts the Same Way

Clear, honest, and tailored to your business—here’s what you can expect when we start working together.

1. Discovery Call

Let’s be honest, this is a sales call—but with a difference. I’m not here to pressure you into working with me. My goal is simple: to find out if I’m the right person to solve the challenges you’re facing.

During this conversation, you’ll walk me through the issues within your organization that need attention, and together we’ll determine if I’m the right fit. Most of the time, I probably am—but if not, I’ll let you know that too.

2. Information Extraction

Once we agree to move forward, I’ll send you a comprehensive list of questions and requests for key assets or data. This step is all about gathering the information I need to get a clear picture of your business, your strengths, and the obstacles you’re facing.

By fully understanding the landscape, I can pinpoint the best path forward and start laying the groundwork for a solution.

3. Kick Off Meeting

After reviewing all the information you’ve provided, I’ll put together a project memo with my high-level recommendations. During the kick-off meeting, we’ll go through these recommendations together and refine the scope, ensuring we’re fully aligned before I dive into the detailed work.

This step ensures we’re on the same page and sets the project up for success right from the start.

4. Detailed Execution Plan

Once we finalize the direction, I’ll create a highly detailed brief that covers everything your team will need to execute the project.

This document, which will be anywhere from 15-50 pages depending on the scope, serves as a step-by-step guide. It’s designed to be comprehensive yet easy to follow, so your team can implement the strategy with clarity and confidence.

5. Implementation Support

With the execution plan in place, I won’t leave you to figure it all out alone. I can offer ongoing support, either by working directly with your team to ensure smooth implementation or by providing scheduled coaching.

Whether it’s weekly, bi-weekly, or as needed, I’ll be there to help troubleshoot, provide insights, and make sure the project stays on track.

Proof That People Like Working With Me.

I can confidently say he is a true marketing powerhouse

I had the privilege of working with Ryan at LinkedSelling for over five years, and I can confidently say he is a true marketing powerhouse. Ryan played a pivotal role in developing and executing innovative marketing strategies that were instrumental in building LinkedSelling and Connect 365 into the successful businesses they are today.

His strategic thinking, creativity, and humor helped grow LinkedSelling from a 4-person team into a 50+ person, 7-figure company. Ryan’s commitment to excellence and collaborative approach to work made him an invaluable asset to our team.

Jamie Kreft

Ryan is one bad mamma jamma when it comes to marketing strategy

If you're looking for a guy who can uplevel you're marketing plan and execution on any and everything - look no further.

Ryan is one bad mamma jamma when it comes to marketing strategy, digital marketing, advertising, email, social and everything in between.

He's concepted and executed on numerous multi-million dollar launches and ongoing evergreen campaigns and I couldn't recommend him more for any marketing problem(s) you are trying to solve.

And in case you still are hesitating on calling him now, rumor has it he's a Level 7 Dragonkeeper - as long as that's what a Master of Dragons is called...I don't know I never watched Game of Thrones and am writing this because it'll probably anger him that I misspoke regarding Dragon lore, but either way rest assured your company is in good hands (both Marketing and Dragon-wise) if you work with him.

Pat Henseler

If you are looking for a solid marketing strategy that actually works, Ryan Farrell is your go to guy.

If you are looking for a solid marketing strategy that actually works, Ryan Farrell is your go to guy. I worked with him for nearly 8 years, and the guy doesn't just talk the talk - he genuinely cares about his client's success... and most importantly he's fun to work with!

Meredith Eisenberg

His strategic vision and innovative approach consistently elevated our marketing initiatives at Connect 365

If you're looking for someone to revamp your marketing, Ryan is the guy! He is an exceptionally creative thinker with an unparalleled ability to drive results. He thinks through every step of a marketing plan and is able to pivot quickly when needed. His strategic vision and innovative approach consistently elevated our marketing initiatives at Connect 365. I absolutely recommend him to create a marketing plan that is guaranteed to bring new growth to your business.

Ariel Myers

Ryan brings a rare blend of practical strategy and execution excellence.

Ryan brings a rare blend of practical strategy and execution excellence. In my experience working with him he's taken ambitious goals and found a direct path to success. He breaks action items into clear steps, tracks the metrics that matter, takes accountability, and executes at a high level without fluff. I can highly recommend Ryan as a valuable partner with an exceptional track record of success.

Karl Kinder

This is Important

You Don’t Need to Work with Me…But Don’t Ignore the Problem

I’ve built my career on delivering detailed, actionable plans that accelerate business growth and efficiency, and I’m selective about the clients I take on. 

The truth is, you need more than just vision; you need the right execution. If you’re not ready to take the details seriously, then this might not be the right fit.

But if you’re tired of hitting roadblocks and want to move your business forward with real, measurable impact, then we should talk.

The success of your business depends on how well you can turn big ideas into results.

If you’re just looking for surface-level advice, I’m not the person for you.

But if you’re committed to growth and want to implement strategies that work, then I can help you take your business to the next level—if we’re a good match.

ready to win?

  It's Probably Time To Talk  

Schedule A Discovery Call

This is a sales call. But I won't "hard sell" you on anything. I refuse to. It doesn't fit my personality and, frankly, I don't want to work with anyone who needs to be hard sold.

Here's what to expect on our call:

  • Overview: I'll share what I do and why it works.
  • Q&A: We'll dive into your goals and challenges. 
  • Fit Check: We'll determine, together, if this is the right partnership for both of us.

Straightforward and easy. Looking forward to meeting you!

Schedule your discovery Call
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